RedString

CONNECTION & COMMUNITY

Giving the experience of connection a form that can be shared

Red String was rooted in the belief that connection is not incidental to change, but foundational to it. The work was about giving that idea form, and making connection tangible, visible, and shareable through a communications expression that carried meaning not through argument, but through felt experience.

Working with this startup, HGC developed the business model, name, corporate identity, marketing and sales materials, and digital presence. We then created a strategic partnership with Habitat for Humanity to design and implement the Give Thanks Campaign – a charitable offering to help fund the building of 9 safe and decent places to live for Canadian families that are living in unstable homes.

With each gift, customers help weave a significant thread into action by bringing people together to build homes, communities, and hope. It is how gratitude becomes the gift, creating a beautiful cycle of giving and receiving.