CEMI (Centre For Excellence In Mining Innovation)

MINING & INNOVATION

Giving the Centre for Excellence in Mining Innovation the strategic narrative to match its ambition

CEMI directs and coordinates step-change innovation across exploration, deep mining, integrated mine engineering, environment, and sustainability for the metal mining industry.

The work they do is genuinely transformative. The way they communicated it was not keeping pace.

The organization needed a narrative capable of conveying the scale and significance of its mission to a diverse audience: innovators, academics, SMEs, industry patrons, and sponsors.

Working with senior leadership, we developed a purpose statement that grounded the organization’s ambition in language the sector could recognize and move toward. We designed sub-brand architecture to communicate the relationship between CEMI’s strategic pillars and created the visual systems and materials needed to carry that narrative consistently across channels.